CyberArk
UX and Product Content Lead
2025 – 2026
Built and scaled UX writing guidance for 20 technical writers across 4 time zones, and applied it to enterprise identity-security flows.
Professional Experience
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Elementor
Sr. Content Designer
2021 – 2025
Built Elementor's UX writing function from scratch, shaping product voice, workflows, style guidance, and writer collaboration across a product used by millions.
Wix
Knowledge Base & UX Writer
2018 – 2021
Moved from technical knowledge-base architecture into UX writing for Merchant, Multilingual, Restaurant and PoS verticals.
WeBetter
Campaign Manager
2017 – 2018
Managed PPC, paid social, landing pages, and English-language campaign content for clients bridging Israeli, religious, and global markets.
Shalva National Center
Marketing & Grant Writer
2015 – 2017
Wrote grants, campaigns, speeches, presentations, and web content for a national disability nonprofit, helping secure over $54M in funding.